Yesterday I assisted at my first video shoot for Williams-Sonoma.com and learned what goes into making our website’s product demonstrations. Our crew of eight camped out at the Williams-Sonoma flagship store on Post Street in San Francisco, and after a long day of filming (and eating!), we wrapped up videos for five different products.
The cast of characters includes the film crew, food stylists, the on-camera talent and Williams-Sonoma E-Marketing team. Click on the first photo below to scroll through the complete slideshow and see how we bring our videos to you.
About the author: Olivia Terenzio grew up in Mississippi, where she cultivated a love of sweet potatoes, crawfish and cloth napkins at a young age. A passion for sharing food with friends and family led her into the kitchen and later to culinary school, where she learned how to roast a chicken and decorate a cake like a pro. As a Williams-Sonoma blog editor, she’s now lucky enough to be talking, writing and thinking about food all day.