Change Your Breakfast, Change the World

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A good breakfast can do more than start the day off right. With a little consciousness, it can improve the day-to-day lives of a whole community.


That’s the message behind Fair Trade USA‘s Wake Up the World Campaign, which takes place this weekend in honor of World Fair Trade Day. The nonprofit is challenging everyone to participate in a Fair Trade Breakfast: a morning meal that features as many Fair Trade Certified products as possible. From coffee and fruit to the chocolate chips you stir into your pancake batter, each ingredient should come from farmers and workers who are justly compensated for their work. And don’t forget the table linens!


Last year more than 110,000 people became involved in the Wake Up the World campaign by hosting breakfast for family and friends, organizing a group picnic or taking a Fair Trade Coffee Break.


Gather your friends and clear your schedule for Friday, May 13, or Saturday, May 14; this weekend’s brunch builds awareness for equitable, sustainable businesses. To find out how you can help, click here.

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