Joe Cross’ Story & the Power of Juice

Drink, Experts, Juices & Smoothies, Juicing, Meet

This post comes to us courtesy of Joe Cross, founder of Reboot Your Life.


With the new year upon us, it’s the perfect time to Reboot Your Life and to think about how you can embrace delicious, healthy lifestyle choices. Throughout 2012, I will be guest blogging for Williams-Sonoma and sharing my tips on how you can incorporate more fruits and veggies into your diet.  It’s a simple but an important and powerful message. I’m Joe Cross and I’ll be talking about my first-hand experiences and how I changed my life by juicing fresh fruits and vegetables. I’ll be sharing juicing tips, recipes and much more.


Before we get started, let me share a little of my story with you. In 2011, I released Fat, Sick & Nearly Dead, a film that documents my personal journey to regain my health. When I made the film, I literally was fat, sick and nearly dead. I was 100 pounds overweight. I had a debilitating autoimmune disease and was taking loads of prescription medications. When the world’s best doctors couldn’t find a magic “fix,” I knew I had to drastically change my lifestyle. By eating and drinking more fruits and vegetables, I successfully lost the weight and got myself off all prescription drugs. I also developed a passion and appreciation for how delicious fruits and vegetables are.


What’s so powerful about fruits and vegetables?

Well, a diet rich in fruits and vegetables can decrease the risk for things like cancers, cardiovascular disease, stroke, diabetes and mental illness. Fruits and vegetables have also been credited with alleviating the day-to-day effects of painful, chronic conditions such as constipation, irritable bowel syndrome and migraines. Each color family is rich in unique and important micronutrients that help protect our immune systems and keep our bodies strong, so it’s key to vary your fruits and veggies. That’s why I say eat a rainbow every day.


And how does juicing make a difference?  

Juicing offers us many health benefits, including a faster, more efficient way to absorb immune-boosting nutrients naturally found in fruits and vegetables.  It also provides a way to access digestive enzymes typically locked away in the fiber matrix of whole fruits and vegetables. Most commercial juices are pasteurized and processed, and lacking in nutrition compared to freshly juiced fruits and vegetables.


And here’s the (other) best part: Juicing is delicious and just as creative as baking or learning a new kind of cuisine.


Some people juice to supplement their diets and others choose to just juice for a period of time. Whichever one you pick, trust me that you will be able to delight your palate and develop a love of fruits and veggies that you didn’t think was possible. My website provides a ton of information about juicing, how to prepare your body, how to make juice and why fruits and vegetables are so good for us. Take a look and see what you can learn today.


Next week, I’ll be back on the Williams-Sonoma blog sharing some recipes and tips to juicing at home. Juice on!


About the author: Founder of Reboot Your Life – a health and wellness company that provides tools and information to support diets rich in fruits and vegetables (

37 comments about “Joe Cross’ Story & the Power of Juice

  1. Kevin Shoberg

    I’m completely inspired by the documentary Fat, Sick and Nearly Dead. Today is Day 3 of my juice reboot and I feel pretty darned terrific!

  2. Laura

    Bought the Vitamix 200. Salesrep in store told me about the video as I was checking out … Added bonus! Can’t wait to watch the movie.

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  5. Gena

    I love all of the wonderful information on Reboot You Life and juicing. Is it possible to buy Joe Cross’s book and DVD from Williams Sonoma?

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  8. Steve

    I too was inspired by the documentary. Like Joe, I was just over 100 pounds overweight. I am now on day 13. I have found recipes that are tasty enough to keep me going and I have lost 22 pounds. I’ll go thirty days and take a week break. Then hit it again for another thirty days until I get where I want to be and will use juicing along with smaller portions and healthy foods to stay there. I’ll never again feel as bad as I did two weeks ago!

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  14. Ed Stander

    G’day mate! I live in Australia. What is kale or can I juice silverleaf in the places of kale.
    Well done mate!
    Catch you later

  15. Janice Pele

    I’ve done tons of diets. Nothing worked. The last time I ever lost weight and felt good I was in my early 20’s and after I started having kids, it just all went to hell. I went from 175lbs to now possibly 320lbs. I really need help. Its very hard. I have five young children and buying these fruits and vegetables are expensive just for the kids to snack on I don’t know how I will be able to do it for daily consumption. My husband and I just watched your film which is what prompted me to google you. I too suffer from horrific migraines and the worst ones last about a week to two weeks. Don’t have medical so I haven’t gone to see a doctor. But as the lady on your documentary, I get migraines from anything and everything. I stay at home and cook, clean and watch the kids and all the chores that come with that. On top of that, I will be starting my college courses and hopefully be successful and complete it for my RN nursing degree. Can I drink just v8 juice?? It sounds ridiculous, but we’re seriously on a tight budget as it is. Please let me know how I can afford this. I need help and want to lose the weight and feel better.

  16. Natalie Roberson

    Hi Joe,
    After watching your documentary, I decided to try the juice fast. For almost two months I have been starting a juice fast, but before the end of the first day I have always turned to a snack… especially at night. However, yesterday (04/06/2012) I managed to go a full day. Today is day two. I just thought I would share with you. I’m going to try 10 days. I’ll keep you posted.

  17. Randy Lard

    Joe is my hero I watch his documentary and it moved me now I will try .I have been fighting weight all my life never have I been thin ever . I started a diet and walking last year its been a fight I was 410 pounds at 6’4 45 years old a year later I’m 329 at 46 and I saw his documentary so I will try this for my goal weight which is 250

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  19. Kareen

    Husband and I started Sunday, 9, 2011. My husband already lost 10 pds! At first we were sugglish and tired, but after no caffeine and just juicing, we feel more energetic and not as tired.

  20. Katherine Gladfelter

    My sister watched Joe’s documentary and it inspired her to do the fast and she lost 21lbs. She has 235lbs to go to reach her goal weight. She told me about the documentary.

    I was so inspired also by the documentary Fat-Sick-&-Nearly Dead. I did a 10 day Juice fast and lost 22lbs. I also starting walking everyday instead of a couple times a week. I’m up to 3miles a day and down a total of 25lbs. I eat MUCH heathier and have completely cut out sugery sweets and sweet tea. ;o)

    My Sister & I would love to meet Joe Cross and thank him for such a moving documentary that inspired us to be heathier in life.

  21. Leonorr Fajardo

    Thanks to my brother asking every day if I watch the documentary my sister and finally did and all I got to say is that we are starting our reboot right away.

  22. Gemma

    Im so keen to try this, when my next pay check comes in im getting a juicer. Its worth every penny. Im not overweight but I do have a bit of a gut and i would like to be thinner. Ive been vegan for a year now and because i dont get a lot of money i eat too much bread and pasta at meals. I think i have some kind of IBS, stomach pain all the time, my hayfever is very bad, my iron levels suck, i get headaches, eczema, my body bruises very easily, i have bad acne… im hoping it will help at least some of those things, i know i dont get enough veggies. I need to do this, i need to be a better me, and i do believe it will help.

  23. Nix

    Hi Joe,
    I loved watching your fat, sick and nearly dead doco! I’m on day one of my juice fast. I am juicing at home and will be going threw lots of fruit and veg . I must say , i have searched for your juices in woolworths supermarkets and have not had any luck! Not sure if anyone else has purchased them but it would help being able to buy them on the run. I’m from Victoria Melbourne:-).
    Thanks nix

  24. damon

    don’t know what I was doing wrong while on this diet, but I just about passed out and hurt myself on the second day of it. i am not sold on the juice only idea if you are a active person. i do love how it has made me respect my body and that only good should go in it if I want to feel good

  25. Ruby

    Hello. I was inspired by your story Joe. I was finally tired of feeling sick and unhealthy and decided to try it out. I’m 74lbs overweight and i’m sure this will help.I’m now on Day 11 and down 13lbs I’m excited to reach my goal. I’m happy that i’m on my way to a healthy living. I won’t lie the first days were hard and just yesterday i had a killer craving for some fries but i juiced it up instead and continue feeling good. Mind over matter.

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    Wow, marvelous blog layout! How long have you been blogging for?
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  27. hanna

    I tried it , really worked lost about 8 pounds in twelve days . then juicer broke ,then I bought another one and it also stopped working , a third one is there but juice comes out in drips . Now somebody tell me which juicer do u recommed because I’m gonna get those pounds back if I dont do something . Healthwise I was feeling like …energetic , happy and glowing ………………..Yeah coffee is my weakness .


  29. mytym

    Hi Joe,

    I’m not sure if you read these comments or not, but hopefully you do. I just finished watching the documentary and I’m completely inspired…again! Not so much because I want to change my diet (because I’ve already done that 15 months ago, and know the benefits first hand as a result), but because I want to spread the word and help others realise what you and I already know. I don’t really know how to go about that. Sure people are inspired when they see my transformation, but when they attempt the same regime, they usually find it too difficult to stick to.

    Anyway, I just felt compelled to try and contact you to congratulate you and the truck driver from Iowa on your success. Not only your success, but the amazing lengths you’ve gone to to inspire others. You are both credits to humanity! How’s the truck driver’s big brother doing? It’s an amazing and truly uplifting film.


  30. Dave

    Thanks for inspiring my desire to continue juicing! In spite of the cost of veggetables and fruits, I still make juices and boost myself with vitamins and wait for sales:) I think it’s less expensive and much more healthier way than medications. I’ve heard it’s better to eat fruits and vegetables of five different colors each day. Are there any limitations for quantity? I like to read your blog. I hope to find information here on how I can prepare myself for juicing detox and exiting from it.

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