Introducing Our Love Is Love Mug, Benefiting the Human Rights Campaign

Drink, Gifts with Taste

Love Is Love Mug

Our newest mug design has a lot of heart! Allow us to introduce the Love Is Love Mug, a set of two festively designed mugs that are perfect for sharing coffee, tea or cocoa with a loved one. Designed and available exclusively through us, each set sold benefits human rights.



The new high-fired porcelain piece, which was crafted by our tabletop designer Alexia Chimenti, features an allover pattern of multi-colored and gleaming gold hearts, and the inside rim features a continuous loop that reads “love is love is love…” And with every purchase, it gives back. Williams-Sonoma, Inc. is donating 50 percent of the purchase price to the Human Rights Campaign (HRC), America’s largest civil rights organization working to end discrimination against LGBTQ people and realize a world that achieves fundamental fairness and equality for all.



We asked Williams Sonoma’s tabletop buyer, Chelsae Smith, to share the story behind the mug. “I was inspired by the outpour of support after the Orlando shooting,” she told us. “I was heartbroken by the tragedy. On Instagram, I was consoled by posts featuring beautiful rainbow-inspired artwork and statements of love and support for the LGTBQ community.  Seeing this art made me realize I wasn’t alone in my grief, and the art helped me see a world filled with love and thoughtfulness. Since heartfelt art made an impact on me, I wanted to create something meaningful that we could share with the world.


“I hope this mug will touch others,” she said, adding, “Someone can hold this mug in their hands and know that they are not alone in believing that love is love and that equality is for all.”


Although we wouldn’t fault you for buying a set for yourself, the Love is Love mug also makes a perfect gift! Mugs are available in stores—call your local store for details—as well as available for order online.




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