6 Easy Steps to Creating the Most Instagram-Worthy Candy Board Ever

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Cheese boards overflowing with wedges of artisanal cheese, cured meats, olives and crackers have become ubiquitous on Instagram these days. (Just look at the hashtag #cheeseboard, which has more than 200,000 entries.) With Halloween on the brain, we recently came up with another idea. Why not apply the aesthetic of the modern cheese plate to create a very of-the-moment candy board?


We worried about the concept, which we’d never seen before—would it come across as too cheesy?—but ultimately, the end result was pretty sweet. Puns aside, we’re looking forward to re-creating this again come October 31. For our tips on creating a standout candy board, keep reading.

1. Choose a neutral background.

Since you’re aiming for lots of colorful candy additions to your board, keep the surface of your platter as simple and neutral as possible. We chose something bright to match the intensity of colors—a white marble pedestal—but a slate serving board or well-kept wooden cutting board would work, too.

2. When selecting candy, aim for as many different colors as you can.

Regardless of whether you opt for sugary or chocolaty candies, the most important aspect of the candy selection is that it’s colorful. For maximum variety, choose candies available in colors that pop—think less brown and beige, and more brights such as red, orange and purple. In general, the more color, the better: For the most dramatic effect, select confections that belong to different color families (such as yellow, blue or red). A whole board of red, pink and orange candy, for instance, would veer toward overkill.


Don’t fret if you haven’t got every single color, or even if you have repeat colors. For instance, red, orange and purple all made recurring appearances on our candy plate, and seeing them in different spots helped to unify the entire concept.

3. Pre-arrange candy in clear glasses or bowls.

Doing this makes it easy to grab more candy or put candy back as you’re styling the plate.

4. Pick a mix of different shapes, textures and sizes, too.

We mixed different shapes—long and skinny, round and flat, spiral, and more—to keep the board interesting. The same went for textures: For a crystalline effect, we used lots of sugar-coated sour gummy candy, while licorice added an element of shine and mallow cream pumpkins contrasted those with their matte surface. It was also helpful to add variety in size; we positioned large pieces like individual cookies next to small candies like capsule-shaped licorice allsorts. We arranged candies in clusters of different shapes, some layered vertically in rows, some stacked horizontally and others arranged in staggered diagonal form.


We tried to think of the board as a landscape with varied topography. In this way, it was helpful to bring in props, like small condiment bowls and tiny silverware. Adding them close to the perimeter helped frame the board, and vertically stacking tall candies, like lollipops, created even more dimension on the plate.



 5. Find cheese analogues.

Part of the charm of our candy board is its striking resemblance to a cheese plate. To achieve this, we mimicked some of the forms you might see on a common cheese plate, such as a wheel of cheese, olives, prosciutto or breadsticks. (Need a starting point? Try a peanut butter cup or a peppermint patty as a stand-in for a cheese wheel, or drape sour candy belts in the same way you might see thinly-sliced cured meat on a charcuterie board.)

 6. Fill up your platter completely.

With any type of appetizer platter, abundance is key. Fill up the plate as much as you possibly can—then pile on even more.

7. Want it to look good for the ‘gram? Then the camera is your friend.

If you’re planning to share your sweet assortment on social media, take lots of pictures as you build your board. We find that often the best way to tell if something looks good or needs tweaks is to take a picture of it, then look directly at your picture for feedback, either via your camera’ viewfinder or in your photo album on your phone.

Get all your Halloween supplies, ranging from treats to tools, here

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