How to Host a Wine Tasting Party

Drink, Entertain, Menu Ideas, Wine

How to Host a Wine Tasting Party

Try something different with your next party and make it an interactive wine tasting! It’s the perfect way to discover a favorite new bottle and organize a fun night for friends. Read on for our tips on creating the ultimate tasting experience, from the wine to the party menu and details that make it special.




First, decide which wines you want to include in the tasting. Of course, you can serve any wines you like, but it’s fun to choose a theme or select wines that have a feature in common. Think about your guests: how much they know about wine, and what styles they enjoy. Also, consider the time of year and the occasion; white or sparkling wines may be more appealing served outdoors in warm weather, while heavy reds big for a cozy evening. Here are a few ideas:

  • By region: Choose wines from one region or appellation, such as Burgundy or Argentina. 
  • By varietal: Taste wines from one grape, such as Cabernet Sauvignon, from different places (i.e., Bordeaux and Napa Valley)
  • By vintage: Sample wines of the same grape made in the same year by different producers (called a horizontal tasting) or in different years by the same producer (a vertical tasting).
  • By price: Serve wines of the same grape (and region, if you like), but at different price points.


When in doubt, visit a wine shop and talk to someone there. Explain what you’re doing, what kind of wines you’re interested in, the price point, and let them help you build your tasting. Or, visit our Wine Shop for some of our favorite picks.


Pour 4 to 6 wines for a single tasting so people can appreciate the flavors without being overwhelmed. Serve the wines in order of their weight: sparkling first, then dry whites, fuller whites, roses, lighter reds and heavier reds. You may want to buy an extra bottle of each wine for enjoying after the tasting — there are bound to be favorites!


How to Host a Wine Tasting Party





Wine is meant to be enjoyed with food. The perfect match can bring out subtle characteristics in a wine and enhance your tasting experience. Here are three ways to approach your party spread.



A simple, foolproof way to complement wine is with cheese. Enjoy crisp Sauvignon Blanc with soft goat cheese; pair nutty aged Parmigiano-Reggiano with a big Cabernet Sauvignon. See more tips here.


Classic Pairings 

There’s a reason experts always advise sipping Champagne with smoked salmon. For a fun party idea, prepare a buffet of appetizers designed to be enjoyed with each wine you’re tasting. Serve smoked salmon on toast points with sparkling wine; Chardonnay with individual cheesy gratins; Pinot Noir with stone fruits and cured meats; and dessert wine with chocolate-caramel tartlets. Find more pairing suggestions here.


Flavor Profiles

Classic pairings are tried and true, but it can also be interesting to enjoy wine with food more subjectively. For an interactive idea, set out a variety of foods with distinctive flavors instead of complete dishes: herb sprigs, raw vegetables, cured meats, cheese, salt and chocolate. As you taste the wines, taste them with each food and see how the flavors of each change. This is a great way to learn what pairings and flavors you personally prefer.


Unless you choose the classic pairings approach, you’ll need some party nibbles — light snacks so guests aren’t tasting on an empty stomach. Here are our menu suggestions:


Gougeres or Cheese Straws

Antipasto Grill or Burrata with Roasted Peppers and Coppa

Tomato Bruschetta

Tomato, Zucchini and Goat Cheese Tart

Creamy Herb Dip with Crudites

Mini Profiteroles or Chocolate Truffles




The goal of a wine tasting party is not just to discover new wines you like, but also to start a conversation about wine. To get people talking, pass out a wine tasting chart or glossary of tasting terms to help people describe the characteristics they are smelling and tasting. See the 4 steps to evaluating wine here. You can also create or print out scorecards for ranking the wines, so they remember their favorites.


Pour about 2 ounces of wine per glass — a standard bottle of wine contains about 25 ounces, so plan accordingly. Serve sparkling wines very cold (42-45ºF/6-7ºC) and white wines chilled to 45-50ºF (7-10ºC). Red and dessert wines are best served at a cool room temperature.


Another fun idea is a blind tasting, where each bottle is completely concealed during the tasting so you don’t know its varietal, vintage or producer. Place each bottle in a brown paper bag and write a number on the front of each bag. Have guests describe the wines by number, and ask them to guess what they think the varietal might be. At the end of the tasting, reveal the answers — you may even want to offer a prize to those who guess correctly. Bonus points for guessing the region or year!


When preparing your space for the party, here are a few things you may need:

  • Glasses: If you’re tasting sparkling, white and red wines, it’s best to give each person a designated glass for each. For an informal tasting, it’s fine to reuse one all-purpose glass, giving guests the option to rinse it out between tastings.
  • Water: Place a pitcher of water on the table, along with water glasses, so people can cleanse their palates between wines. Plain crackers or a baguette will help, too.
  • Bucket: Set out a receptacle so guests can pour out any extra wine.
  • Labels: Help everyone keep track of their glasses with paper labels, which can be placed around the base, or with festive wine charms.
  • Wine pourer: Pour more precisely with a wine pourer, which also helps aerate the wine, releasing its full flavor and bouquet.


When it comes to decorating, skip fragrant floral centerpieces, which will only compete with the aromas of the wines. Same goes for scented candles. Instead, let food become your centerpiece, such as big bunches of grapes or a beautiful bread basket. Or, if you do want a natural element, arrange tall branches in vintage or glass bottles to place around the table.


Let the theme inspire the decor, too, bringing in grape and fig leaves. They are perfect for lining the platters of hors d’oeuvres and cheese. Decorative leaves made from parchment paper can be reused again and again. For a special touch, label each dish on the buffet, anchored with a wine cork.


Learn more about wine varietals, tasting, and pairing in our Guide to Wine.

12 comments about “How to Host a Wine Tasting Party

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  4. Alex Boer

    Hey, the above are beautiful tips on wine and dine. Its well known that older the sherry-more it is enjoyed. Yes, definitely while serving, choose wines with the best vintage, popular regions of quality grapes and yes the color matters a lot! Cherry-red wine from Ronda, has intense notes of raspberry, strawberry and vanilla. It tastes ripe fruit with pleasant tannin and good acidity.

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  9. Ali Freeman

    Very good points! We sell wine glasses online and we have one good tip for you all. It’s summer and it’s hard to keep wine cold. One good tip is freeze grapes and put them in your wine to keep it chilled on a warm day. Frozen grapes keep wine chilled without watering it down.


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